The Power of Water

Water plays an important role in virtually every process in your body. No surprise, since 99% of the human body consists of water molecules. Depending on your , weight, age and sex, it is advised to drink somewhere between two to three liters of water every day. But why?

Drinking enough pure water has a lot of benefits. It gives you better skin, better concentration and better organ function. It can also help with burning fat, recovering after training and removing toxins from your body. And that’s just the start.

We’ll say it again: drinking water has a lot of benefits. But if you really want to take full advantage of these benefits, you have to make sure that the water that you’re drinking is clean and pure. If your water is contaminated, it can negate these benefits and even have negative consequences for your health.

Do you want to know more about the contaminants in your tapwater and the impact on your health?


By drinking AquaTru water you’re not only taking care of yourself, you're also taking care of the environment. Europeans are the largest consumers of bottled water with 52 billion liters in total, averaging 109,9 liters per person per year. Together we produce 994.430 tons of plastic every single year.

Many of these plastic bottles contain BPA, which is a very harmful compound. It is linked to weight gain, diabetes, cardiovascular diseases, hormone imbalance and sexual disfunction.

Over 90% of the BPA's inside our body come from the things we eat and drink.


Compared to bottled water, with AquaTru you save a lot of money. In this example we made a calculation based on a family of four. Each person drinks an average of 2,5 liters of water a day. That is 10 liters a day, which amounts to 3650 liters a year.

On average, a liter of bottled water costs €0,50. By drinking AquaTru water a family of four can save up to €1825,- a year! AquaTru is for sale for €430,-. After this one time investment the replacement of the filters is €120,- a year.

AquaTru only uses €2,- of electricity a year.


You have probably read about the contaminants in our tap water and the importance of drinking pure water on our homepage. But here, we want to go a bit more in depth. What contaminants are in our tap water? What is pure water, and how does it contribute to your health?

After reading a lot of research documents, we found some interesting and important answers. We would like to share them with you.

Governments throughout the world have established different norms and guidelines when it comes to tap water. The guidelines for measuring and eliminating the contaminants in our water differ for every country, and some might have better regulatory bodies than other. However, even in the Netherlands, a country that is considered to have some of the best tap water in the world, we found harmful toxins (1, 2, 3). The doses may be small in the Dutch case, but research shows that these contaminants can still be harmful, even in small amounts. In the short term, these may not make you sick, but they will have a big impact on your everyday functioning. Studies show that these compounds, that are in your tapwater, can decrease your ability to concentrate (4), increase memory loss (5) and lead to high-blood pressure (4).

In the long term, it’s a different story. Most of these harmful substances are hard to break down, which means that they can have a compounding impact over the years. And very harmful levels accumulate throughout your lifetime (6).

Also, in some cases these toxins are able to work together to create an even more dangerous impact on your health. Take for example the combination of organochlorine pesticides and arsenic, two compounds that are often used in agriculture. Both of them have a negative effect on your blood sugar regulation, but in varying ways (7). It’s not strange to see that exposure to both of these compounds has also been shown to have a strong correlation with diabetes (7).

Research shows that various contaminants are found in European tap water. Of course, it differs from country to country when it comes to the quantity in which these contaminants are found. However, even in countries that are considered to have some of the best tap water, harmful amounts of contaminants can be found (1, 2, 3). Here you will find some of the most surprising and dangerous ones.


Aluminium is a metal, to which we are exposed regularly, especially when drinking water (8). It’s been linked to different neurodegenerative diseases, like Alzheimer (9). It’s best to limit your exposure to aluminum as much as possible (10,11).


This is a heavy metal which is commonly used in pesticides. It’s known to be a class 1 cancer causing carcinogen (12). For example: other class 1 carcinogens are smoking and asbestos. Oberoi et al. (13) state that 329.000 cases of cancer are related to arsenic every year. It has also been linked to cardiovascular diseases, even in small amounts (under 10 ug/l) (14).

Arsenic has been found to be an immunotoxicant, which means that it’s damaging to our immune system (15).

Like many other toxins, arsenic can be passed on from the mother to her baby. If a mother is exposed to high levels of arsenic, she will increase her chances of miscarriage, and the offspring may experience growth restrictions. Infant mortality rates have also been attributed to arsenic exposure. (16).

Arsenic has also been linked to an increased chance of allergies (17), poor sleep (18) and diabetes (19). It’s best to limit your exposure to arsenic as much as possible (20).


This toxic chemical is known to be a very harmful metal. It’s mostly used in electronics, for example with soldering. It was formerly used in batteries, which was forbidden by the EU in 2005.

It can take more than 30-35 years before cadmium leaves the human body. It’s mostly found in the liver and kidneys. It’s linked to multiple diseases and ailments, including cardiovascular diseases, various types of cancer and diabetes (21, 22). It is not surprising, the less exposure to cadmium, the better.


Lead is a heavy metal which was broadly used through history and found in paint, batteries, plumbing and so much more. Much of these lead based products have been forbidden, but lead is still very active in our environment. Lead can remain active in our blood for about a month, but it often seeps into our bones. More than 90% of all lead in the human body is in our bones, where it can remain active for decades. The bones carry the lead and actually can leak it it back into our bloodstream, where it causes most of the harm.

Even low lead levels (below 10ug/l) are linked to a decrease in the child’s brain development (23), including a decrease in IQ (24), anti-social behaviour, decreased attention and learning disorders (25). The findings are similar for adults, including links to higher blood pressure and an increase in memory loss. Even lead levels as low as 1,2ug have been linked to gout (26).

It’s best to limit your exposure to lead as much as possible.


Mercury is commonly used in pesticides and electronics. It’s found in large quantities in some fish, because a lot of mercury-containing waste is disposed of in our waters.

Mercury is linked to many diseases and ailments. Among these are Alzheimer, memory loss, autism and depression (27). Even small doses can be harmful to the development of the nervous system and brain function (28).

Mercury levels in the mother have been linked to brain shrinkage in newborn babies (29). Greater levels of mercury lead to a decreased brain size in children. This heavy metallic element has also been linked to an increased chance of epilepsy in children (5).

Our bodies break down mercury reasonably fast. Within two months, half of it is gone. After one year of mercury consumption, up to 99% can be broken down (4). Even though mercury breakdown happens relatively quickly, It’s best to limit your exposure to mercury as much as possible.

It’s best to limit your exposure to lead as much as possible.

AquaTru has been thoroughly tested by IAPMO (International Association of Plumbing and Mechanical Officials IAPMO is an independent testing laboratory whose mission is to protect the public and continually improve the safety, performance and reliability of plumbing and mechanical systems.

AquaTru has been tested and certified to the NSF/ANSI Standards 42,53,58, and 401 by IAPMO for the reduction of the substances listed in the performance data sheet.

Click here to see what contaminants are removed by AquaTru.

Ofcourse, AquaTru isn’t the only filter on the market. There seem to be a lot of ways to upgrade your water quality. That’s why we want to take you through the different options you have when it comes to filtering your water.

There are a lot of different waterfilters, which can be divided into five categories.

Pitcher filters

A pitcher filter is a pitcher with (often) just one filter inside of it. The filtered water that you get from these pitchers often tastes a bit bitter than tapwater. When it comes to the quality of your water, it’s a different story. In most cases, no more than 15% of harmful compounds are removed.

Bottle filters

The name says it all: it’s a bottle, with a filter inside. In most cases, this will be a low quality carbon filter. Just like the pitcher filters, it will improve the taste, but doesn’t do much when it comes to water quality.

There are also bottles that use UV filtration. This means that there’s a UV lamp inside, which can be turned on to remove bacteria in your water (and your bottle). This form of filtration can be very effective against bacteria, but doesn’t do much when it comes to things like pesticides, heavy metals and the medicine residues that are in your water.

Built-in systems

These are installed on your water supply (for example under your sink). This is often done by a professional installer.

These systems vary in price between €500 and €3000, excluding installation and maintenance costs. On average, they use 4,67 liters of tapwater to get 1 liter of clean water. That’s 3,67 liters of water down the drain.

Gravity filters

These are pretty capable in improving your water quality. Installation and maintenance aren’t much of a hassle in most cases either.

There’s one big drawback: they tend to filter really slow. It can take a couple of hours before you have just one liter of filtered water. And who wants to wait that long for a bit of water?

Powered filters

These filters have a lot in common with gravity filters:

  • They are easy to install
  • They are easy to maintain
  • They can improve your water quality drastically

However, where gravity filters rely on gravity (which is why they can take so long to filter), powered filters are driven by an electrical pump. This means that they can filter a lot more quicker and accurately than gravity filters. Overall, powered filters don’t use a lot of electricity to get this done, but it’s always good to check, just in case.

The unique thing about AquaTru (next to being very easy to use and maintain) is it’s four stage filtration system, which has been tested by an independent third party, the IAPMO according to NSF/ANSI standards. This is an accredited third party certification authority that tests and certifies products, to verify if they meet public health and safety standards.This a USA-based authority, which has also expanded into international markets. It focuses on food and water safety.

The test results say it all: up to more than 99% of all harmful contaminants were removed.

Click here to see what contaminants are removed by AquaTru.

Almost all brands of bottled water that we see in the supermarket, use low quality plastic bottles. This plastic contains Bisfenol-A, BPA in short. This dangerous chemical has been linked to weight gain (30), cardiovascular diseases, diabetes and sexual disfunction (31). Even small amounts (5ug) can double the risk for diabetes (7).

BPA can contaminate your water, especially when it’s warm. We recommend to drink from a glass as much as possible, for your good health. However, when it comes to the environment, the cleaning of glass bottles is very harmful.

Limiting our plastic use is better for environment as well. The average European consumes 109,9L of bottled water every year (33). That’s a lot.

The AquaTru watertanks are made of Tritan®. This material is BPA and BPS free and is used in other health products, including the Vitamix. Tritan® has been tested by independent organisations and universities and is free of contaminants.

This is a very reasonable question, which we were asking ourselves as well. It seems like it’s unavoidable: the air, our food, the water, the stuff we use, everything seems contaminated and the list goes on and on. Despite all that, we feel allright, so why should we drink pure water?

When we have less toxins in our bodies, we simply perform better. If you have read the answers to the questions above, you might have noticed that toxins, even in small amounts, damage our brain, organs and cardiovascular health. Especially when we have a look at how they interact together.

Our bodies are able to manage some amount of these toxins, but wouldn't it be easier to make sure that we limit our exposure to these dangerous contaminants as much as possible? Our brains would work better, our blood would flow through our bodies more easily and our organs would’t have such a hard time dealing with all of those toxins. In other words: we would think faster, look better and feel better.

Research shows that the less toxins we are exposed to, the more your body will try to get them out (7). Prevention is the most effective way to protect against and/or eliminate the toxins in your body.

It works both ways. The first is that you are exposed to less toxins, which means that you won't have as many in your body. The second is that when your body is exposed to less toxins, it will be more efficient in eliminating them from your body (6).

Of course, water is not the only source of toxins. However, it is one of the few sources that we can control very easily and effectively, especially when compared to something like air pollution.

The less toxins we expose ourselves to, the more our bodies will try to get rid of them, so that we can perform better and feel our very best, every single day.

  4. Krishnan, E., Lingala, B., & Bhalla, V. (2012). Low-level lead exposure and the prevalence of gout: an observational study. Annals of internal medicine, 157(4), 233-241.
  5. Lanphear, B. P. (2005). Childhood lead poisoning prevention: Too little, too late. Jama, 293(18), 2274-2276.
  6. Pizzorno, J. (2017) The Toxin Solution. New York, NY: Harpercollins.
  7. Pizzorno, J. (2016). Is the Diabetes Epidemic Primarily Due to Toxins?. Integrative Medicine: A Clinician's Journal, 15(4)
  8. Greger, J. L., Sutherland, J. E., & Yokel, R. (1997). Aluminum exposure and metabolism. Critical reviews in clinical laboratory sciences, 34(5), 439-474.
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